Clinique
Campaign
Creative direction concept for Clinique’s Even Better Dark Spot Serum campaign.
New product campaign serving as a platform for women of color to speak about their unique skin issues and normalize hyperpigmentation.
New product campaign serving as a platform for women of color to speak about their unique skin issues and normalize hyperpigmentation.
Agency GATES Creative
Sr. Art Director Jessica Green
Editorial Director Anne Ichikawa
Photographer Camila Falquez
Still Life Sergiy Barchuk
Casting Jennifer Vendetti
Producer Bennett & Clive Productions
Sr. Art Director
Editorial Director
Photographer
Still Life
Casting
Producer
![](https://freight.cargo.site/t/original/i/6929a3a84e2fdbec722b29f290f990455f934df0c332f9b0a5180e3e0d342acc/00---.jpg)
![](https://freight.cargo.site/t/original/i/e7024d53f7af4fea3be1b8f76d8ef77507cbb593bacde3a1a37bfa2654762a82/00---2.jpg)
![](https://freight.cargo.site/t/original/i/5bd20206d83741cb9426171efad2885ccaaf454abec4e6596162b73524bcc30c/00---3.jpg)
![](https://freight.cargo.site/t/original/i/f601280f9bb5c780530c6254fb1b00ac0872a5d6e9cd265031b5d3b1a3aadfd7/00---4.jpg)
![](https://freight.cargo.site/t/original/i/25bef415f8ea898236ebfd0c36f23fafd4dc868cfffec10a22e38f4cead3219b/00---5.jpg)
![](https://freight.cargo.site/t/original/i/ebcf678b0642205581955f6bcdbd733ed2c407565b548329f483e800157b1689/00---6.jpg)
![](https://freight.cargo.site/t/original/i/9d140227ed316db7499e3a7b989ef7a0c19963417d69f3052f6a72e5614e2e11/12---.jpg)
![](https://freight.cargo.site/t/original/i/38f3011a4acffb6e7b140e0a8015b4e732274708376a10e5d30e2ce0fa89382a/00---12.jpg)
![](https://freight.cargo.site/t/original/i/5359f82a648f32095f06eccadf6234c027f0ae426cba7a16d8f2d34651c75aa9/00---13.jpg)
![](https://freight.cargo.site/t/original/i/13a861d4eea5d92b45df6e63b391e466f8c5725fb6f6205b96e9be96c06988b5/16---.jpg)
![](https://freight.cargo.site/t/original/i/4b82d9595c4721ac83ba5133e0cb37ba2df4b55314be12c182e5997e7ab248b3/16---2.jpg)