Co. by Colgate
360 Brand Launch Campaign for Co. by Colgate. Introducing a new oral care category with the launch of CO. by Colgate – an oral beauty collection that transforms the simple act of brushing your teeth into a ritual for feeling good. Encouraging all people to share their authentic selves with the world, smile brighter, express themselves freely, and live their truth boldly.
The campaign speaks to the next generation of beauty enthusiasts in search of brands that represent their values, complement their lifestyles, and inspire self-expression.
Agency
Art Director
Ph. Heather Hazzan
DP Lidia Nikonova
Still Life Sergiy Barchuk
MUA Karo Kangas
Hair Lauren Palmer Smith
Stylist Katty Paldos
DP
Still Life
MUA
Hair
Stylist
![](https://freight.cargo.site/t/original/i/fb759d0a07f23e56f6d7256c23c97133ac38bbcdfe882266d8323a28a39df6a1/COBYCOLGATE_SELECTED_WORK_2021_0301_SPREADS.jpg)
![](https://freight.cargo.site/t/original/i/93974fb63d67f6c3f51a6fd1b76b49ec411da99af0240acbcc2531c5940b7195/COBYCOLGATE_SELECTED_WORK_2021_0301_WILDPOSTINGS.jpg)
![](https://freight.cargo.site/t/original/i/0bc4562899581a5fd5e93e6234fdc55ec6a682ad411b25be2735a2e2883ed47b/COBYCOLGATE_SELECTED_WORK_2021_0301_BROADSHEET.jpg)
![](https://freight.cargo.site/t/original/i/f4230f537ced35c486c440856e6f89a8bbd65bc99a029424aa33ec5b68223d56/AM-03_Callie-A-HomeBathroom_FILM-_6-27458_HHA_Colgate_005_06.jpg)
![](https://freight.cargo.site/t/original/i/e9e0a261920e8b3b99c508e4f46e5b967ac4f2005e1b3e7bb9c3745dc703c848/GATES_COBYCOLGATE_CAMPAIGN_2021_02_2512.jpg)
![](https://freight.cargo.site/t/original/i/f41965dbc5c26237f9123f1c3447e4efaa95e5e782ab89248e53d87544376ce3/AM-03_Callie-A-HomeBathroom_FILM-_8-27458_HHA_Colgate_005_08.jpg)
![](https://freight.cargo.site/t/original/i/499055753c24f815ccd80db323248e0d10d251582d8d080a9cdc8a999b7b9340/PM-09_Cassandra-B-Bedroom_FILM-_15-27458_HHA_Colgate_003_16-3.jpg)
![](https://freight.cargo.site/t/original/i/56cc95f13217f78dd610247862079f32fbd8904cbe9603fbf3e42f7e96d120fa/Toothpaste-Tabs-Opt-2.jpg)
![](https://freight.cargo.site/t/original/i/376cd4bdc363de3f46aef4831ce4166aad1aad1cb84e428a17d72408b7f089e6/2020-11-18_SB_CO_Shot_02_Dazzling_Toothpaste_0039_R4.jpg)
![](https://freight.cargo.site/t/original/i/94e55d6fd1a0221c1d2422d3a33186b614c74b71f1fedd3aa0388e15d53f8ebb/AM_01_Dax-A-SchoolBathroom_FILM-_15-27458_HHA_Colgate_001_15.jpg)
![](https://freight.cargo.site/t/original/i/54afe9b30e34829680e0800cfced8122b55e19d397d9b14f62927b36e3a18c67/2020-11-18_SB_CO_Shot_01_Lit_Whitening_Wand_0028_R3.jpg)
![](https://freight.cargo.site/t/original/i/3e8da8f280280c4350998948e49cebc5fba3f1d7525d51bc3ba2ac7555f519e2/PM-06_Eunice-B-BlueBathroom_FILM-_17-27458_HHA_Colgate_007_09.jpg)
![](https://freight.cargo.site/t/original/i/a9ea9530ffd8d4eb007dc2afd880a28e00fb8578a6c74d1039713f106a5b74b8/PM-05_Eunice-A-BlueBathroom_FILM-_6-27458_HHA_Colgate_004_06.jpg)
![](https://freight.cargo.site/t/original/i/6c91c1315dbc86aa2139312823337e41c4e79c3a5ec9aafcc6a034b2d2cb6acc/GATES_CO_CAMPAIGN_PM-06_Eunice-B-BlueBathroom_20201110_1979.jpg)
![](https://freight.cargo.site/t/original/i/6f7d5daf9263c27dc9277cef8149d3a451b782f62bf964612c03150c698d4aa0/GATES_COBYCOLGATE_CAMPAIGN_2021_02_258.jpg)
![](https://freight.cargo.site/t/original/i/1c034e5f7f8387714d82d95fe4d81ed3dbf88f1ea98cc1bda6c1006860cd93d3/AM-04_Callie-B-HomeBathroom_FILM-_10-27458_HHA_Colgate_006_15-2.jpg)
![](https://freight.cargo.site/t/original/i/607f00fc8f93a3e45bf3e682de6fae57dd96a1dba152d3538631bbc663f65353/GATES_CO_CAMPAIGN_BTS_STILL_LIFE_SKY_ELECTRIC_TB_20201110_4755.jpg)
![](https://freight.cargo.site/t/original/i/83d9d6f38bddfc57353d7daefa79ffbac09900f3f0498d4396065dca15df75da/AM-03_Callie-A-HomeBathroom_FILM-_14-27458_HHA_Colgate_005_14.jpg)
![](https://freight.cargo.site/t/original/i/0905052d8979038ed28b78ed96d7fa7da4fdf8719719a5a71fb2caf530f6d3a3/2020-11-18_SB_CO_Shot_05_Mouth_Guard_Supernova_0014-1_R3.jpg)
![](https://freight.cargo.site/t/original/i/67d65e8ef3fbfc4da20bf5ca1326b06f7ccc0ba54e80e36988f54966bffc1515/AM-04_Callie-B-HomeBathroom_FILM-_4-27458_HHA_Colgate_006_09.jpg)
![](https://freight.cargo.site/t/original/i/f7d94c30f03653e4379cd07e31a56257105e40c501a894022d44c485912c5731/PM-05_Eunice-A-BlueBathroom_FILM-_11-27458_HHA_Colgate_004_11.jpg)
![](https://freight.cargo.site/t/original/i/9072ed1341f389c661e4441319af3dd73f3cac7878ee2f96ff2e12049b958b8e/CO_SOCIAL_WEBSITE_HOMEPAGE_MOCKUP_TRANSPARENT.gif)
![](https://freight.cargo.site/t/original/i/7e5fa842cdf5913c92127edfd79b75403b944d501eff244834d9d7220e45c985/ezgif.com-gif-maker-4.gif)
![](https://freight.cargo.site/t/original/i/16eb53b0fc9e066430186050b5a3457d5937734ebbd2b0e1441432ea298001b1/COBYCOLGATE_SELECTED_WORK_2021_0301_PAID_SOCIAL3.png)
![](https://freight.cargo.site/t/original/i/9d4adcb4f0672d2ec3c3a3d6fbccbb07525ec07abf5440dbbec3d47033617bb1/COBYCOLGATE_SELECTED_WORK_2021_0301_PAID_SOCIAL5.png)
![](https://freight.cargo.site/t/original/i/1dd7cfb5cf5881d8f58925786e310fe682cd8dfda084e5df0fbfae33677103e1/COBYCOLGATE_SELECTED_WORK_2021_0301_PAID_SOCIAL9.png)
![](https://freight.cargo.site/t/original/i/3379db3db81b65570c65424ffb1cfd88549eb2552ddc97ef324e5e924432df4f/COBYCOLGATE_SELECTED_WORK_2021_0301_PAID_SOCIAL7.png)
![](https://freight.cargo.site/t/original/i/a93733ff011bfe2b6071998c9d23ee0b54f500b8fd3f06451a0eaccb27ad5178/COBYCOLGATE_SELECTED_WORK_2021_0301_PAID_SOCIAL6.png)
![](https://freight.cargo.site/t/original/i/8eb0e09bec4d83aee18d965697d8dfe1917ba4dd1387bb7e58b08d8df62eafe5/COBYCOLGATE_SELECTED_WORK_2021_0301_PAID_SOCIAL10.png)
Select Projects︎︎︎
Select Projects︎︎︎