Co. by Colgate

360 Brand Launch Campaign for Co. by Colgate. Introducing a new oral care category with the launch of CO. by Colgate – an oral beauty collection that transforms the simple act of brushing your teeth into a ritual for feeling good. Encouraging all people to share their authentic selves with the world, smile brighter, express themselves freely, and live their truth boldly.

The campaign speaks to the next generation of beauty enthusiasts in search of brands that represent their values, complement their lifestyles, and inspire self-expression.

^{Agency GATES Creative

Art Director Erika Cimino}

^{Ph. Heather Hazzan

DP Lidia Nikonova

Still Life Sergiy Barchuk

MUA Karo Kangas

Hair Lauren Palmer Smith

Stylist Katty Paldos}

ARNSTADT

Co. by Colgate

^{Select Projects︎︎︎}