Philosophy tasked 1R to lead their e-commerce overhaul, brand style guides, creative direction and content refresh. The bulk of the initiative was targeted at updating the brands D2C flagship experience, e-commerce content direction and product education to better align with its adjusted target audience and go-to-market strategy.

Content strategy and production were conducted in tandem with the site redesign to define a cohesive visual direction, reflecting Philosophy’s updated brand positioning. Typography, iconography and still & video direction were considered across each franchise and collection to ensure an elevated and consistent experience across the consumer journey.

^{Agency      1R 
Senior Designer           John Jesz
Still Life Photographer            Ingmar Chen
On-Figure Photographer           Jon Ervin
Still Life Prop Stylist           Suzy Kim + Renee Flugge 
Producer           White Honey, Troy Duhe}