About   ︎   ︎

Smashbox
Full Coverage
Foundation  Campaign


Photographer      Amy Troost
DP      Ross Richardson
Stylist      Caroline Newell
MUA      Farah Homidi
Hair      Tamara McNaughton




Art Direction for launch of Smashbox Full Coverage Foundation. 360 campaign and creative positioning for foundation product in a new way. Campaign video, engaging before and after videos, transformation in social videos, model campaign imagery, still life product imagery, digital assets and out of home assets.





























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Samantha Arnstadt
Los Angeles, CA
Creative Director