Smashbox
Full Coverage
Foundation Campaign
Photographer
DP
Stylist
MUA
Hair
Art Direction for launch of Smashbox Full Coverage Foundation. 360 campaign and creative positioning for foundation product in a new way. Campaign video, engaging before and after videos, transformation in social videos, model campaign imagery, still life product imagery, digital assets and out of home assets.
![](https://freight.cargo.site/t/original/i/32ce2627c1caf5404d2094a23a55d2c29ee5cb1a37fc5767e7f95e9795ad005a/sbx_fullcoverage.jpg)
![](https://freight.cargo.site/t/original/i/b6b043a51e280a7bc3d90c6c3342833801f1d6831050fa00286a2fad5c999a15/SBX_FULLCOVERAGE_WEBSITE.jpg)
![](https://freight.cargo.site/t/original/i/40997a8f3e6e4500cb8c2045576995474bf318d411a9e2070bf73f0a8608b756/sbx_mockup_full_coverage_foundation.png)
![](https://freight.cargo.site/t/original/i/4d903e1746b16262e1169f46f2dd92abf55c00854c1b8036abe05c6b6c17faef/smashboxcosmetics_65772392_358831688366411_8824952600498023610_n-1.jpg)
![](https://freight.cargo.site/t/original/i/b79dc10ad7d7a6a131a5da750ddc3e0f0bacb5d75845cd1f9d98404fbbe42ce1/SBX_HPHero_Desktop_FullCoverageFoundation_Model_2545x1082_NoCopy.jpg)
![](https://freight.cargo.site/t/original/i/4cb96e2d789a38d35661ffcba291101d28d3912698d7c4a3391ee6bd3a9a0918/smashboxcosmetics_66656270_2131714073792528_4451006885562692851_n.jpg)
![](https://freight.cargo.site/t/original/i/18106f16a35c4781f2e7d919b376a7fff886982a37774d3da11cc393464b79d1/smashboxcosmetics_66197877_164575554707623_7869595007601068065_n-1.jpg)
![](https://freight.cargo.site/t/original/i/550ced3b7547d2a87091477722747bc047403dcd3ac685de228fe97315828544/paulrecaldestudio_92571518_2801503726570821_3256635813698421682_n.jpg)
![](https://freight.cargo.site/t/original/i/921da912c204b04d2110400a969ffd05a26b1fca50397bb85fac93dc56a21dd2/paulrecaldestudio_92733599_651446282087636_792880948210853470_n.jpg)
![](https://freight.cargo.site/t/original/i/875765b70ab325a6a15523544323911cc774afa3a3dcd3f2353f27da1cafa02b/smashboxcosmetics_70265805_596220447448643_8374101768702710387_n-1.jpg)
![](https://freight.cargo.site/t/original/i/d1b1950070ce087c127caf4ef58016f55e5ff230f70b540bfb9dc7be71d92d72/STUDIO-SKIN-FULL-COVERAGE-24-HOUR-FOUNDATION-FOR-2019-5.png)