Creative direction, brand development, creative strategy, brand positioning, packaging, brand identity and launch for The Outset, founded by Scarlett Johansson and Kate Foster. A new routine-based clean and conscious skincare brand focused on the basics.

^{Agency      GATES Creative
Sr. Art Director           Jessica Green
Art Director           Erika Cimino
Photographer            Ethan James Green
Casting           Jennifer Vendetti
Still Life Prop Stylist           Betim Balaman
Producer           Bennett & Clive Productions}